The Power of POP: How our newest events boost your brand visibility.

As our world shifts back into making interactions live again, many retail trends have followed suit. One great way to encourage engagement is through pop ups, which allow attendees and brands alike to gain real insight into what consumers & stakeholders want without the commitment of opening up a permanent brick-and-mortar store.

How is POP by Product Guru different from a traditional pop-up?  

 POP isn’t your typical pop-up store event, but a unique & innovative concept store experience tailored specifically for industry stakeholders in your relevant category. Brands joining us with POP will benefit from exposure to retail buyers, wholesalers, distributors, importers, investors, journalists, and influencers, who will be able to browse products and effectively use the integrated technology from Product Guru’s platform to access product data, brand videos, request samples, and take next-step actions. In-store technology will provide real-time performance data for brands to get insights from visitors engaging with their products. 

Typically, reaching out to stakeholders in your industry is a difficult, costly, and time-consuming process. That’s why POP does all the work for you! We partnered up with the best of the best in retail to provide a unique 6-day experience for brands to level up the visibility of their brand and gain maximum exposure in the most cost-effective form on the market. The best part is, you’ll be able to access this information all from the comfort of your home or office, no need to attend the event to reap the benefits.  

We’ve curated the pop-up model so that major players within a category attend the event, so brands are getting interactions with the right people. Not only this, but like all other Product Guru events, engagement will be tracked through the Product Guru platform. This means that tracking interactions, engagement and follow-ups is easier and more manageable than traditional retail events.

4-3At each POP, attendees will be able to scan a QR code displayed on each of the brands' shelves to access pre-recorded brand video presentations. A great interactive way for the attendees to get a flavour of what the brand is made of and bring it to life! Store visitors will also be able to scan the product barcodes to access product data and brand profile on the Product Guru platform. From there, attendees will be able to interact with each brand and make follow-up requests including sample requests. Our platform is at the heart of our Pop events.

More ways to enhance the Pop experience with our in-store technology. 

 All brands joining Pop will benefit from huge exposure, no matter the package they choose to join Pop with.

 Our media pack add-on maximises in-store brand activation by allowing brands to showcase video material on the giant video wall and store-front light box. Each video clip will be played 6 times per hour (48 times a day). With an add-on like this, you’ll be guaranteed major exposure from guests.

Get access to you rproduct data & visttor insights with blur (1)The inaugural POP concept store events will be dedicated to Health and Beauty, Food and Drink, and Home and Gifting categories; hosted throughout September, in Islington, London. Each event will attract a multitude of industry focus leaders relevant to the brands on display, in a first-of-its-kind hybrid concept integrating technology to drive interactions. 

We’re thrilled to introduce the newest ways for brands to gain major exposure! We’ve worked with our retail partners to create a much-needed experience to discover new brands in a calm and relaxed environment. Traditional trade shows and retail events can be stressful & time-consuming experiences that divide attention to multiple spaces. POP changes the game by creating the optimal environment where attendees can view, touch, and sample products without interruptions and in their own time.

POP aims to go beyond quantity for quality so that each interaction & impression each brand makes is a lasting one. The Product Guru team will also be available during each event to guide each attendee to products and enhance the discovery experience!  

 Find out more about our packages, add-ons & features at productguru.co.uk/pop 

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