As our world shifts back into making interactions live again, many retail trends have followed suit. One great way to encourage engagement is through pop ups, which allow attendees and brands alike to gain real insight into what consumers & stakeholders want without the commitment of opening up a permanent brick-and-mortar store.
After an overwhelmingly positive response to our Virtual Pitches event, and more recently to our hybrid Huddles events, we're thrilled to disrupt the industry once again with POP!
POP, our new tech-powered concept store events, is a first-of-its-kind series of technology-powered concept stores, to put emerging brands in front of hundreds of key market players.
As we work towards Net Zero goals, we are committed to take responsibility for the carbon footprint of our activities. We are disclosing the total amount of carbon calculated per event, and sharing a summary of our activities planned for reducing emissions.
We’re proud to announce we successfully hosted our first two inaugural Huddles events this past March in Edgbaston Park Hotel in Birmingham with Gift Food & Drink on March 30th, and Pet on March 31st.
If you’re unfamiliar with our recently launched Huddles, each of these events bring together up to fifty challenger brands and a remarkable line-up of the UK's biggest retailers for each featured category for a one-day experience, with an optional networking evening for more casual interactions between attendees. Our event format was met with praise by both buyers and suppliers alike as each brand had an opportunity to speak with buyers in their category for 8 minutes.
As the world continues to adjust to a post-pandemic landscape, there are a number of emerging trends in the industry that have skyrocketed in popularity within the past two years. One particular trend that stands out is hybrid events.
What exactly are hybrid events?
Each hybrid event, whether it’s the in-person or virtual experience, is designed to drive action and exploration that is tailored to the participants' needs. Hybrid events are able to re-think the limitations presented by both virtual events and in-person events.
Getting a buyer’s attention through traditional means can be a daunting task. Once you’ve spent time creating your product, it’s time to send out samples to your preferred buyers and wait to see if you have any luck. The way buyers prefer to operate and provide feedback (if they provide any) is unique to each retailer, which means you won’t always know whether buyers will get back to you with an opportunity to meet or if your product doesn’t fit what the retailer is looking for.
A buyer’s time is valuable, and due to this many buyers will already have back-to-back meetings with brands throughout the day. Therefore, it can be difficult to make your product stand out or even get a call back using the traditional means of sending out samples, cold calling, or using email outreach. Many times, relying on sending out samples alone may not be an efficient use of your marketing budget, as buyers handle a large volume of requests from different brands demanding their attention and may not always be able to guarantee engagement with your brand.
Our Huddles hybrid event series works to re-think the traditional trade show process, both on the buyer and brand sides. We guarantee in-person face to face meetings that will take place in an in-person venue space, as well as engage with buyers through our 4D video package or product sampling opportunity.
We set out to create larger than life innovation through this unique hybrid event. We also worked closely with each retailer prior to this event to best understand and curate brands that best meet the criteria, so no more having unnecessary interactions at trade shows with buyers who aren’t the right market fit for your product!
After an overwhelmingly positive response to our Virtual Pitches event series, we're excited to announce we're taking building brand and retailer connections to new heights with Huddles; our newest product offering!
Hybrid events are not only here to stay, they're the future of building relationships. Here at Product Guru, we continue to innovate ways to help foster brand and retailer connections. This is why we've taken this mission to new levels and introduced our biggest launch in our product offering evolution with Huddles; our newest hybrid events.
If your trade show is cancelled, don’t despair. I understand it’s a big part of your marketing plans but keep in mind that attending a trade show isn’t the only thing you can do to market your business. You have other tools for networking and marketing at your disposal.