The highly competitive market of beauty retail means that communicating your brand through in-depth market knowledge is key to getting listings, attracting buyers, and reaching your core audience. The high saturation of new products getting launched in the sector is a message for companies to set themselves apart in order to make a compelling argument as to why consumers need their products; and why retailers should list them.
The beauty industry is a lucrative market valued at over £12 billion in the UK. With thousands of new products and brands being launched every year, it’s an extremely competitive sector. Countless brands are constantly trying to capture the attention of retail buyers and asking themselves: “What do I need to do to get my products listed by retailers?”