VIP Bottles partners with Product Guru for new product submissions

VIP Bottles, online retailer specialising in highly-rated spirits and prestigious drinks, partnered with Product Guru to streamline submissions from new suppliers and facilitate the review of new products.

Product Guru connects disruptive brands with innovative buyers, to get new products onto shelves, and supports thousands of buyers to streamline the process of range review.

Established in 2014, VIP Bottles finds the most exclusive and premium alcohol products from around the globe and delivers them to customers on their doorstep. They have an ever-growing product range from spirits, wines and whiskeys to liqueurs and champagnes.

The team at VIP Bottles required a solution a solution for simplifying and streamlining the process of new product submissions, in order to innovate and expand their range of fine food products. Product Guru provided VIP Bottles with a smart and simple solution to streamline product submissions, making the new business process much quicker and more effective for buying teams.

With Product Guru Capture, suppliers can add brand and product details, which are then pushed to the dashboard of the buyer or buying team members who look after that category. Team members can then review products, share thoughts, rank products, request samples, interact with the supplier or invite to meet virtually via our virtual pitch technology.

Product Guru Capture provided a simple solution to streamline the process. Applicants are referred to Product Guru via the VIP Bottles' website, and products are submitted to the buying team for instant review.
Key benefits for buyers 
  • Free & easy implementation on the retailer’s website.
  • Instant & free for suppliers to submit products online.
  • Notifications are sent to buyers for instant review.
  • Message suppliers or request samples, all within the platform. 
  • Retailer’s policies are included in the submission process, ensuring that all products submitted meet criteria.

Looking to supply products to VIP Bottles?

Visit the retailer's referred page set up by Product Guru for our partners:

Product Guru helps retailers and their buying teams to expand their product ranges, and streamlines the process for finding the right brands for buyers' needs. With easy-to-use product discovery tools, buyers can also search and filter results to find innovative brands and products on the platform.

Product Guru is a specialist platform that allows suppliers to showcase their products to major retailers. Suppliers can sign up instantly and FOR FREE.


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