Botanic Wellness is a distinguished leader in the Hemp Industry. Their farming professionals ensure quality genetics by propagating their own seeds, farm and/or contract to farm their own hemp, contract to process their hemp, and manage their own wholesale and retail sales. Botanic wellness is known for its quality, purity, and environmentally responsible growing methods. We spoke to Managing Director, Kirk Richards, to learn more about the brand!
When was your company formed? Where are you based? What do you produce?
Botanic Wellness started in 2018 as a hemp farming business but now we are a global business with operations in the USA, Australia and UK. The company is largely an agricultural business with farms spanning 1000’s of acres across Australia and USA but our focus for the UK market is to produce high quality, traceable and affordable wellness products.
First and foremost, we are a seed to shelf model and this enables us to guarantee the traceability and quality of every product we produce. Because we control each step of the way, this helps reduce the overall cost of the product and we are passing all of these savings on to the customer. There isn’t a product on the market with the quality of Botanic Wellness at the price we are selling.
How many people work for the business?
We have a small team of 10 employees who manage the whole business, across 3 countries. We outsource a lot of our marketing and logistics to keep our costs low to ensure we can produce our end products at the most affordable price to our customers.
Who do you sell to?
Who do you sell to?
Our main focus for the UK market are pharmacies, health food stores and supermarkets. The products we currently have in the UK are wellness focused, that may require consultation with a healthcare professional, therefore retailers like Boots, Superdrug and Holland & Barrett are our ideal retail partners.
Is there a specific product or aspect of your business you're particularly proud of and why?
We are very proud of the process that we call our seed to shelf model. Botanic Wellness prides itself on traceability and quality from the seeds we plant at our farms all the way to the packaging that we use for our products on the shelf. As we control the whole supply chain, we can reduce the final price to our customers without reducing the quality of our products.
What do you most enjoy about running your business?
I love being able to provide products that improve people’s everyday life at a price that allows them to incorporate them as part of a daily schedule. We run a large scaled business with a small, ‘start-up’ mentality, that allows us to work in a close team and constantly improve our operations and products.
When you’re not working, what do you enjoy doing?
Travelling and keeping fit! We’re an Australian based company and Australian’s always love to travel as we are so far away.
What do you think of the free Product Guru platform? What encouraged you to join?
I come from a retail pharmacy background and love the ability for brands to connect with retailers. As we are only just starting in the UK as a brand, we haven’t had much interaction with the Product Guru platform but we are doing the upcoming POP and Huddles events and we are really looking forward to these.
