Novomins is the fastest growing UK based gummy vitamin company. The company was formed in 2020 to reinvent the way consumers view and consume vitamins and minerals with their high potency, tasty and nutritious gummy vitamins. We spoke to Rachel Dickson, Head of Sales & Operations, about her experience working with the brand.
How many people work for the business?
8 of the best people on this planet!
Who do you sell to?
We are available online and on the high street! We’re a growing business and always happy to welcome new customers to our family.
Is there a specific product you're particularly proud of and why?
Our Collagen Gummies! Our collagen gummies were the first to combine hydrolysed marine collagen, vitamin C, biotin and never before seen, hyaluronic acid, to help support your skin, hair & nails from the inside out. With over 600+ 5* reviews our potent gummies in a delicious peach flavour are clinically proven to help support your natural collagen production. Collagen typically provided in tablets, powder or capsules can be difficult to consume and digest, so we worked hard with our research and development team to produce a supplement with amazing taste, texture and benefits, creating the best Collagen Gummy on the market.
What do you most enjoy about running your business?
We love bringing exciting new products to the market and re-inventing the vitamin landscape. We have launched over 25 products in the last two and a half years, with several UK and EU firsts such as our Joint Gummies ®, 4000 IU Vitamin D Gummies and 1000 mcg Vitamin B12 Gummies. Seeing the thousands of customer reviews on our products and satisfied customers from all around the world makes it all worthwhile. Our customers have always been the driving force of our business. We listen carefully and execute accordingly, whether it be for NPD, adjustments to products or fulfilment. We go above and beyond to ensure customer satisfaction is our number one priority.
When you’re not working, what do you enjoy doing?
We believe that you have to practice what you preach by staying healthy & active. Our founder Dr Peter recently took up kite surfing to get his fix of adrenaline and Akil has been taking pilot lessons, although don’t expect any deliveries of gummies from the sky above just yet!
What do you think of the free Product Guru platform? What encouraged you to join?
Product Guru has been critical in getting Novomins into the hands of the right people. As a platform, they have helped to trigger the early conversations needed to get our brand in-store and online.
Learn more about Novomins here.
