The Food & Drink Sector has contributes an estimate £28bn to the UK economy, growing by 2.3% on the previous year. Figures show it accounts for 20% of all UK manufacturing, making it the largest sector in the UK. With the volume of new food brands being launched every year to compete in this highly valued market, it is essential to have your brand protected. The amount of competitors with similar target markets and brand approach mean that protecting your brand’s intellectual property rights such as brand design and recipe are more important than ever in order to be seen as a distinguishable brand from the rest. In this article, we break down some of the most important items to consider for your food brand.  

Read more as we break down the top trends to follow in FMCG Guru’s Top 3 Health & Wellness Trends sheet.   

A quick look around a grocery shop and you’ll find more high-protein products on the shelves than you can shake, well, a protein shaker at! Protein flapjacks, protein cereal, protein ice cream and protein chocolate bars abound and they don’t come cheap; a protein-enriched Snickers bar sells for around £2 compared to the standard, 70 pence bar.

If your business isn’t on Instagram these days, you’d better start today. If you sell any kind of product, if you own a shop or if you want people to recognize your brand, it’s time to get an account on the ‘Gram’. The social network is too popular to ignore. It’s in the hands of your buyers – via their phones – wherever they go.

If you’re an independent supplier trying to get your products stocked on retailers’ shelves, then you need to start treating social media like your own shop window.

Establishing and growing your brand on social media couldn’t be more important at a time when consumers are more discerning than ever before. Here are some of Product Guru’s top tips for getting started.