Industry Trends: Top 3 Trends in Health & Wellness

Read more as we break down the top trends to follow in FMCG Guru’s Top 3 Health & Wellness Trends sheet.   

Conscious Consumption: Consumers are adopting a broader approach to  healthy eating, aligning it with the concept of healthy aging. This concept has led to consumers to adopt a positive nutrition approach to diets along with avoidance and moderation. When looking to eat and drink healthier, consumers will reignite the war on sugar whilst increasing their intake of fresh produce associated with a variety of nutrients.  

It can be overwhelming to launch a vegan or plant-based product in today’s market. With so many other brands doing the same, it can feel like a daunting process to stand out in the crowd. Fortunately, the demand for these types of products continues to rise and is needed to meet the needs of today’s consumers. In order to stand out in the crowd, it’s important to identify your unique selling points. Go beyond being vegan, plant-based, gluten-free, etc. Whether that’s the unique ingredients that make your product special or the taste being highly ranked by consumers versus other products, ensure you’ve got your unique selling points to properly communicate your brand value.  

Sustainability: Across the globe, there is a high level of concern about a variety of environmental issues, with carbon emission and global warming key worries. This will be the result of people seeing first-hand changes to the planet – such as adverse weather conditions. At the same time, consumers will worry about the direct impact these issues will have on their health, especially as many feel that the topics of sustainability and wellness are interlinked. 

Due to the rise of conscious consumption, consumers more than ever want to purchase from brands that align with their own personal values. They may view company profiles & learn about its background before making purchasing decisions. For this reason, it’s important for brands to adopt values that are eco-friendly but also align with the needs of their targeted consumer base. Additionally, making sure you document any efforts your business partakes in such as non-profit or charity activities on your website or company blog Is another way to capture the interest of conscious consumers.  

Many brands make the mistake of not properly showcasing their efforts into making the business sustainable. Whether your brand uses vegan or plant-based ingredients, or uses sustainable packaging, there are plenty of ways to present this to consumers, the most important being on packaging and any e-commerce website. Certifications such as Fair Trade, Vegan Trademark, and B-Corp are a great way of signalling your core business values to the right consumers.  

 If you’re meeting any ethical or eco-friendly requirements, make sure to include it in your Product Guru profile under product details. Buyers log in to our platform looking for products that meet these requirements every day in order to meet consumer needs, so make sure to have this filled out to stand out on our product discovery feature.  

Nutrition: A focus on back-to-basic nutrition has also resulted in consumers looking to eat more fresh food and cook from scratch more frequently. These behavioural traits have been helped undoubtedly by trends such as more people working from home, allowing them more time to spend in the kitchen and to visit local stores for fresh produce. These traits appeal to consumers because it allows them to closely monitor their nutritional intake, enabling them to minimize their intake of bad ingredients and maximise their intake of good ingredients. 

Finally, with consumers looking to become more conscious in every aspect of their purchases, it’s no surprise that they’re thinking more about their nutrition as well. Whether your product is a cooking ingredient or packaged food, having honest packaging that reflects your ingredients clearly reflects on your brand positively and establishes trust with consumers. To learn more about labelling, visit our infographics section for a cheat sheet on UK labelling requirements.  

To view the full resource, visit the link here to download.