Booths teams up with Product Guru to find innovative dessert brands

We're thrilled to announce that Booths, the chain of high-end supermarkets in Northern England, is partnering with Product Guru to find the best challenger brands to expand their range of desserts, due to exceptional growth. 

Our Product Guru platform connects disruptive brands with innovative buyers, to get exciting new products onto shelves. Through Product Guru’s extensive pool of emerging brands, Booths is aiming to expand their range of chilled and frozen traditional desserts with relevant suppliers that can meet their needs. 

Our team will help buyers at Booths with their sourcing efforts by streamlining product submissions and simplifying the review process. We have worked closely with hundreds of buyers from the UK’s leading retailers, and Booths has been one of our close partners.

We were delighted when one of the lead buyers at Booths, Kimberley Redmond, contacted our team to assist them in this buying project. We are going to Product Guru for this, as you are the experts” – said Kimberley, as she asked our Product Guru team to step in and support Booths with sourcing new suppliers for this project.  

With clear guidelines to fulfil Booths’ demands, Product Guru has issued a call for innovative dessert brands to submit their products directly to the retailer. 

Booths are looking for excellent quality and value, welcoming supplier applications for branded and private labels products across chilled and frozen desserts, suitable for all seasons.  

The retailer has emphasized an interest in the supply of traditional desserts such as cheesecakes, trifles, puddings, single cold pots, show-stopper desserts, and similar products. There is a preference for brands that are based in the UK, and a strong focus on excellent quality and value products. SALSA or BRC accreditation, as well as experience with own label, is advantageous.  

Brands looking to submit their products for Booths’ consideration can sign up with Product Guru for free and submit their products to the retailer via this link: 

For brands that are already signed up with our Product Guru digital platform: simply get in touch with our team and we will take care of your submission!


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