Product Guru Supplier Focus - Into the World of Ten PM

Tell us more about your company.

Ten PM is an innovative health and wellness brand exclusively dedicated to enhancing sleep quality, which is crucial for our overall health and well-being. Using natural and scientifically backed ingredients that support calmness and relaxation, our product range promotes a healthy evening routine by incorporating natural delicious drinks and snacks that aid relaxation, reduce stress and anxiety, and facilitates deeper sleep.

Ten PM's products promote tranquillity and sleep by supplementing the body with adaptogens, amino acids, vitamins, and minerals such as Ashwagandha, L-Theanine, L-Glycine, and Magnesium. These healthy, vegan, gluten-free, dairy-free, and 100% natural products work by relaxing the body, reducing stress and anxiety, and promoting deeper sleep while satisfying late-night sweet cravings that we all experience at times.

Obtaining sufficient quality sleep offers numerous benefits for our health and well-being. It can bolster our immune system, uplift our mood, and enhance cognitive function. Moreover, it aids in maintaining a healthy weight, reduces the risk of heart disease and stroke, and improves overall life quality. Thus, anyone neglecting the importance of sleep should reconsider their priorities.

The driving force behind Ten PM is its commitment to helping the alarming 40% of adults who suffer from poor sleep and anxiety. This mission is deeply personal to Dan Fabian, the 42-year-old founder from London, who struggled with sleep issues himself.  Dan's determination to seek a natural alternative to prescribed medication led him to establish Ten PM.

Is there a specific product you've particularly proud of and why?


Our best-selling Night Drink is a delicious hot chocolate beverage and what sets the Night Drink apart is that it has been specifically formulated for those who are struggling with sleep and anxiety. It contains a blend of 7 natural ingredients that have been proven to help promote relaxation and induce sleep, including Magnesium, L-theanine and L-Glycine.  Unlike prescription medication, The Night Drink does not have any harmful side effects, making it a safe and effective option for those who are looking for a natural way to improve the quality of their sleep and overall wellness.

In addition to its sleep-enhancing benefits, the Night Drink is vegan, gluten-free, dairy-free, only 23 calories and made with 100% natural ingredients

What do you most enjoy about your business?

The best thing about working for Ten PM is hearing from our amazing customers and how our products have transformed their lives.  I know that sounds dramatic, but for those people who have suffered with poor sleep for a prolonged period of time, the impact of finally getting better sleep is life changing for these people.

For the founder/face of the brand - when not working, what do they enjoy doing?

Our founder Dan is a bit of a health freak!  He loves to exercise (he also owns an online coaching company helping people transform their bodies).  When not training and running Ten PM, he loves to travel the world and spend time with his children.

How many people work for the business?

Ten PM is run extremely efficiently and outsources a lot of roles and functions to experts in their respective fields, including social media, fulfilment, manufacturing etc.  This means the company can be lean on headcount which focuses on the customer experience.  Ten PM currently has 3 to 4 people who work for the company.

Who do you sell your products to?

We sell direct to consumer only via our website

This was extremely important to us for the initial growth of the company as we wanted to retain that customer connection so that we could learn and improve hearing directly from our customers.

Our customers range from teenagers who are struggling to sleep due to stress and anxiety to adults who have suffered from insomnia for decades.

What are your ambitions for the company?

With an estimated 40% of adults struggling with poor sleep, the potential for Ten PM is huge. Our primary goal is to help individuals naturally enhance their sleep quality without resorting to prescription pills.  While our current focus is on the UK market, we envision global expansion within the next couple of years. The aim for Ten PM is to become the leading brand for improving sleep worldwide.

What do you think of the free Product Guru platform? What encouraged you to join?

We are keen to grow Ten PM and see our products being placed into retail platforms as an important next step in the growth journey for the company.  Product Guru seems to be the best option to achieve this.


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