As much as the Product Guru gang enjoys office chats and sharing ideas over coffee (and sometimes, ok, always cake), we’re working from home at the moment. Because our platform is cloud-based, it’s something we’re used to doing so we thought it could be useful to share some of our tips for working from home, if it’s not the norm for you. Here’s what a few members of the team had to say:
When you’re running your own company, it can be a challenge to keep on top of everything. Time and resources can be stretched but you know you need to market your business to help it succeed. The goods news? You’re probably already marketing and you haven’t even realised.
Here’s the marketing textbook bit (stick with me, folks)… The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. So, congratulations! You’re already instinctively marketing if you’re improving and developing products, getting to know your customers and figuring out what’s important to them and, trying to meet their expectations.
If you’re an independent supplier trying to get your products stocked on retailers’ shelves, then you need to start treating social media like your own shop window.
Establishing and growing your brand on social media couldn’t be more important at a time when consumers are more discerning than ever before. Here are some of Product Guru’s top tips for getting started.