As the world continues to adjust to a post-pandemic landscape, there are a number of emerging trends in the industry that have skyrocketed in popularity within the past two years. One particular trend that stands out is hybrid events.
ByValentine is a skin care brand based in London, with a range of 100% natural, no sulphates, no parabens and cruelty-free products. ByValentine is one of thousands of brands from suppliers in our thriving community, which we are proud to support.
We talked to founder, Valentine, from this exciting brand, who told us all about byValentine.
No Sugar Company products are made with 0g of sugar, high-quality and responsibly sourced ingredients, with no additives or fillers. This is one of thousands of brands from suppliers in our thriving community, which we are proud to support.
We talked Alison Mahoney from this exciting brand, who told us all about No Sugar Company.
Getting a buyer’s attention through traditional means can be a daunting task. Once you’ve spent time creating your product, it’s time to send out samples to your preferred buyers and wait to see if you have any luck. The way buyers prefer to operate and provide feedback (if they provide any) is unique to each retailer, which means you won’t always know whether buyers will get back to you with an opportunity to meet or if your product doesn’t fit what the retailer is looking for.
A buyer’s time is valuable, and due to this many buyers will already have back-to-back meetings with brands throughout the day. Therefore, it can be difficult to make your product stand out or even get a call back using the traditional means of sending out samples, cold calling, or using email outreach. Many times, relying on sending out samples alone may not be an efficient use of your marketing budget, as buyers handle a large volume of requests from different brands demanding their attention and may not always be able to guarantee engagement with your brand.
Our Huddles hybrid event series works to re-think the traditional trade show process, both on the buyer and brand sides. We guarantee in-person face to face meetings that will take place in an in-person venue space, as well as engage with buyers through our 4D video package or product sampling opportunity.
We set out to create larger than life innovation through this unique hybrid event. We also worked closely with each retailer prior to this event to best understand and curate brands that best meet the criteria, so no more having unnecessary interactions at trade shows with buyers who aren’t the right market fit for your product!
After an overwhelmingly positive response to our Virtual Pitches event series, we're excited to announce we're taking building brand and retailer connections to new heights with Huddles; our newest product offering!
Hybrid events are not only here to stay, they're the future of building relationships. Here at Product Guru, we continue to innovate ways to help foster brand and retailer connections. This is why we've taken this mission to new levels and introduced our biggest launch in our product offering evolution with Huddles; our newest hybrid events.
Since early 2014, MyVitaly has been promoting health and wellness with simple, sustainable, natural and effective products for wellbeing, combining modern science nutrition, age old healing recipes and natural remedies.
The pandemic continues to make immense changes in the entire retail industry. Everything from how businesses market themselves, to how and where consumers primarily get their products.
Online retail, already rising pre-pandemic, emerged as the biggest powerhouse in the industry and dominates as the main channel to promote, view, and purchase. Traditional retail, such as brick-and-mortar stores, continue to remain an essential part of retail (albeit with a smaller footprint than before) especially as we adjust ourselves to living with the pandemic in a more long-term mindset.
As a business, it’s important to get ahead of these trends not only to remain relevant to your target audience, but to breach new markets to aid in business expansion over time.
Neuraleaf specialises in the research, development and manufacture of cannabinoid-based formulations, launched and run by a team of British Cannabinoid Experts. Neuraleaf is a UK-based company, and they strictly regulate their operations to ensure their products are pure high quality and accurately labelled, made from the purest GMP grade ingredients.
The main route to market for new brands is through wholesalers; selling direct to stores is almost impossible. But do not rush to contact the most obvious large wholesaler without checking if the wholesaler supplies your target retailers – you would be surprised how frequently this mistake is made.
Once you’ve sourced the wholesalers your targeted retailers buy from, you must now convince the wholesaler to give you a listing and, inevitably, pay their listing / marketing fees. So be very aware that stocking at wholesalers isn’t cheap. You will be asked to spend a minimum £2,000 listing fee per wholesaler, before your product is even advertised in their catalogues and that doesn’t include the additional marketing which involves YOU providing the banners, e-flyers and any other materials for them.
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